Spruce

With Claudia Costa, I co-wrote a script for a Kickstarter campaign video for ‘Spruce’, an eco-friendly reuseable cleaning product.

The aim was to be premium, but also keep it funny and informative. The video was also able to be broken down into sections, each making sense in its own right, so it was a ready-made Instagram campaign as well. All on a low budget.

It made its Kickstarter target with ease and the planet has now been saved! Lovely stuff.

I also directed the video, as well as appearing in it. If there were credits, I’d be ‘Man In Cupboard’.

“Ben was extremely professional with the full management and production of the video. He is very talented as the end output shows. He helped with end-to-end management including producing the script, which was true to the brief, taking direction but also offering his own professional point of view on which path to take, fully managed the crew, and delivered the project on time and within budget with a reasonable amount of post-production edits. Extremely happy with the end result and a spectacular video! Highly recommend Ben.”

Mahira Kalim, Founder of Spruce

Watch it here: https://www.youtube.com/watch?v=sN-Ccnebj0I.